Connecting Bronx Communities to Local Farmers Markets

August 2nd through 8th marked the 16thannual USDA Farmers Market Week. Farmers Market Week is an official celebration of farmers markets across the country, connecting consumers to local fresh, seasonal, and healthy produce. In the New York tri-state area, August and September is peak harvest time. Regional bounty includes beets, broccoli, fresh herbs, tomatoes, peaches, plums and much more.

This month, with the bounty of farm produce available at local farmers markets Bronx Health REACH will launch a new campaign to promote Bronx-based farmers markets. This campaign, which is part of a city-wide collaboration of the Partnership for a Healthier NYC, seeks to increase access to farmers markets.

The campaign’s intent is to connect Bronx communities to local farmers markets. These markets are an important source for healthy eating, and improved health in general. The local farmers markets serve as hubs to supply and support increased consumption of fresh fruits and vegetables.

There are 29 farmers markets in the Bronx. To learn more, check out the Bronx Farmers’ Markets map. Next year we anticipate that that number will grow to 30, through collaborative efforts led by Harvest Home, Bronx Health REACH and the Melrose Community.

The campaign to promote farmers markets will focus on raising the awareness that farmers markets are accessible to all. As part of the campaign development process, community coalitions from the Bronx reviewed materials to determine their effectiveness in communicating that message of the accessibility of farmers markets.

In offering feedback, residents expressed that farmers markets accessibility pertains to their location as well as offering good value and prices for high quality produce. In New York, farmers’ markets accept a variety of payments including: WIC FMNP coupons, EBT, SNAP, Health Bucks, cash, debit and credit cards.

So, where is your nearest Farmer’s Market? To find out:

• Check the maponline
• Text “sogood” to 877877
• OR, call 311.

El Diario Features Healthy Bodegas

Photo: Gerard Romo/El Diario

Hylonkys LaChapelle, owner of Gerard Minimarket is participating in the Healthy Bodega Initiative.

The January 30, 2016 issue of El Diario featured an article about the Healthy Bodega Initiative, a partnership between Bronx Health REACH, The Bodega Association of the United States (ASOBEU), and the Hispanic Information and Telecommunications Network, Inc. (HITN). The article featured the owner of Gerard Minimarket, a bodega that participated in the August training, and featured conversations with  Bronx Borough President Ruben Diaz Jr., ASOBEU President Ramon Murphy, and Bronx Health REACH Director Charmaine Ruddock.

Hylonkys LaChapelle, the owner of Gerard Minimarket located at 740 Gerard Avenue, Bronx, New York spoke of making changes to her bodega after attending the August training. She described re-arranging and moving the best looking apples and bananas to more prominent areas of shelf space.  The result is shoppers purchasing more fruits. “Now, two boxes of bananas (approximately 30 pounds of product) is sold in a matter of a day,” said LaChapelle.

Bronx Borough President Ruben Diaz Jr. spoke about the #Not62 campaign (the Bronx is ranked as the least healthy of 62 of 62 counties in New York State) and how those healthy bodegas that participated in the August Healthy Bodega Training will now be a “part of the solution offering healthy alternatives to their customers.”

Charmaine Ruddock, Director of Bronx Health REACH provided background on how the training program emphasizes the importance of including healthy alternatives at the deli counter such as low fat cheese and low fat mayonnaise in sandwiches, and water offered rather than soda.

You can read the full article here.

The next two- day Healthy Bodega Training will be held on March 8th and March 9th from 5 to 9:30 p.m. If you know a bodega in your community that would benefit from this training, please contact Zulay at the Bodega Association at (212) 928-0252.